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Idea: mega marketing for fitness

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Abstract

Dear Fellow Fitness Professional,

"Look, I know I'm supposed to start this kind of a sales letter with a
dramatic attention-grabbing headline, something to grab you, hold your
interest, and compel you buy the product.

I also know that I'm supposed to create some urgency and a call to
action so you'll buy right now, but do you know what?

I'm not really interested in doing that today.

So let me tell you upfront what you won't get as you read through this
page.
* You won't get a 12 page, super-scripted, objection-overcoming sales
letter.

* You won't get dozens of testimonials.

* You won't get over-hyped promises that `this is the most important
opportunity ever to be made available to the personal training
industry' or some of that other bull that other `experts' are
issuing.

What you will get is the truth about what the Mega-Marketing for
Fitness Professionals manual is and what it can do for you (yes, I know
that's not the approach that you're used to) - and when you're done
reading, I'll invite you to buy the product.

That's it.

There won't be some hyped up 'only the first 10 will get...' or any
other B.S that you know is plainly not true...

See, things have gotten out of hand. In some people's quest to make
some money they're hyping every new product or program as `the answer'
and your `golden ticket' when it comes to getting clients and building
your business.

Heck, I've probably been `overzealous' at times myself.

But in my (and Nick's) plan to help fitness professionals double their
business this year, there is no room or time for bul&%$t...only
results.

So here's the truth...no B.S., No hype.

Nick and I work closely with hundreds of fitness pros as well as
providing advice and guidance for thousands through our newsletter and
products.

The MOST COMMON PROBLEM we see that fitness professionals are facing
today is also the most obvious one:

It's that they don't have enough clients.

Once a fitness pro has a significant number of clients, everything else
becomes much easier.
* You have a greater pool of people to make back-end sales to.
* You have a client base to leverage for referrals.
* You have MORE MONEY to invest in marketing, delegating, staffing,
your own facility...whatever you want (maybe even a vacation)

But after purchasing pretty much every information product ever
marketed to fitness pros, I discovered what seemed to be a glaring
problem.

Almost none of the products are designed to help you address getting
more clients, and if they are - they're priced so high that they people
who can afford them are the ones who need them least.

Typical, huh? The rich get richer.

That's exactly why I put the Mega-Marketing for Fitness Professionals
manual together. To provide client attraction strategies, tips and
tools to those who need it most.

So let me tell you exactly what you'll find in the Mega-Marketing for
Fitness Professionals manual

How you can reactivate over 50% of the clients that used to
train with you with a simple system we've used successfully for 3
years.

The keys to writing a Yellow Page Ad that will pull new
clients 12 months a year (here's a hint...ignore your Yellow Page sales
rep!)

One online marketing strategy a close friend (and
super-successful fitness pro) used that produced over $12,000 in new
client sales from a $200 investment.

The secrets to (and tools necessary for) getting
chiropractors, massage therapists, health food stores and dozens of
other businesses that cater to your ideal client - promoting you to
their loyal patient and customer lists.

Why most fitness pros neglect the easiest and cheapest ways to
generate business from their websites. (They're so caught up writing
sales copy and their latest e-book that they miss out on these easy
money makers.)

How to successfully market your business on a shoestring!
(We've done it all, from heath fairs and grocery shopping tours to TV
and billboards...learn what works - and what doesn't.)

Strategies that produce at least 2 to 3 client referrals every
month without you having to nag or annoy anyone. (We've developed an
automated referral process that sends a steady stream of hungry
prospects in the door month after month.)

How to get FREE advertising in the newspaper, TV, radio, and
on the Internet, and how to turn it into high paying clients. I still
get asked for quotes from the local media and I haven't taken a new
client myself in two years!

A little known marketing secret of the six figure fitness pros
- that you can easily use to keep your clients coming back month after
month. They'll never look for or go to another trainer! (This is THE
cornerstone of our marketing efforts...and it's not what you think!!!!)

How to become the `fitness expert' in your community that
everyone wants to meet with, within 60 to 90 days from today. (This
strategy alone will fill your schedule.)

How to instantly eliminate ALL of your marketing and
business-building frustrations forever, using a result producing
marketing and client-attraction System, that's GUARANTEED to
consistently bring you clients...without having to spend mountains of
money...

...and dozens of other client attraction tips and tactics and
strategies.

But since I realize that most of you that need more clients need them
NOW, I've also added over 20 ready to use marketing tools that you can
start using immediately while you're studying the Mega-Marketing for
Fitness Professionals manual and formulating your own marketing
materials.

You'll have access to `plug and play' marketing tools like:

Lead Generation Postcards

Reactivation Letters

JV Letters

Press Releases

Neighborhood `Farming' Letters

Referral Letters

And several other ready to use tools...

...Like I said, over 20 Tools in All!

So let me ask you two questions:
1. Could you use more clients?

2. Would you like to have the `toolbox' of marketing strategies and
tools that I and our staff have used to sell over 3.1 million
dollars worth of personal training in the last 5 years while also
helping hundreds of fitness pros dramatically improve their
business?

If you answered yes, what I'm about to tell you is going to make you
very, very happy.

Like I mentioned before, I want this material to be available to the
people who need it and are willing to put it into action, so there will
be no $500 price tag...not even close. I'm going to make the
Mega-Marketing for Fitness Professionals manual available to any
fitness pro that really wants to get a flood of new clients, with zero
risk.

Here's the deal.

If you know anything about me at all, you know that I do my best to
overdeliver. Heck, my free weekly newsletter, Fitness Riches, provides
more actual business building information than some `experts' sell in
their over-hyped products.

So not only am I going to let you have the Mega-Marketing for Fitness
Professionals manual for ONLY $49.95, but I'm also going to give you a
risk-free, 8 week money back guarantee!

Yep, you read that correctly, $49.95 and a 8 week money back promise.

Why?

Well, by now you're probably sick of the `all sizzle, no steak'
approach. I know I am.

So I'm going to try something different.

I've put together a resource that I'm 100% sure can help you build your
business.

I'm going to ask you to invest less than your fee for one session (I
hope...if not we need to talk) in order to learn about a bunch of ways
you can get more clients, fast.

And I'm going to include ready to use marketing tools, in case you're
too busy to create your own, you need help fast or you just don't like
to write.

Then, I'm going to stand behind the resource I created with a lifetime
guarantee.

Revolutionary...nah.

Just getting back to the basics.

So, if you want to maximize your marketing efforts - and a steady
stream of new clients, here's your chance.

-
-
-

Dedicated to Growing Your Business,

Pat Rigsby

Fitness Consulting Group

P.S. -If within the first 8 weeks of purchase you aren't completely
satisfied with the info in "Mega-Marketing for Fitness Professionals",
you can contact me for a full refund. And even though I doubt you ever
will, you can keep everything!

That's actually a 200% guarantee proving beyond the shadow of a doubt
how certain I am you'll be totally satisfied with this info.
That's right -- you will still be able to use Mega-Marketing for
Fitness Professionals. I will simply remove you from my email list, and
you will not get any future updates as they come out.
You get your money back, plus you keep the product.

I know this can save you a lot of money that you WILL have to spend
otherwise, and I am willing to trust that you will be honest with me.

Internet Security Note: The secure order form on the next page will
look like this:

Fitness Click Bank

If you have any questions regarding Mega-Marketing for Fitness
Professionals feel free to contact me at pat@fitnessconsultinggroup

� and (TM) Fitness Consulting Group, LLC. All rights reserved.

End of Abstract

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